Scale your business. Not your budget.
Fractional CMO Leadership & Consulting that's tailored to your business needs.
Scale your business. Not your budget.
Fractional CMO Leadership & Consulting that's tailored to your business needs.
What We Do
Integrated Commercial Planning
Partners in Executional Excellence
Strategy and Brand Development
Integrated commercial planning (ICP) is a Consumer Packaged Goods best practice. It is a strategic business process that aligns various commercial functions and activities to achieve business objectives. We help consult and facilitate the process to help businesses optimize their resources, reduce costs, improve customer satisfaction, and
Integrated commercial planning (ICP) is a Consumer Packaged Goods best practice. It is a strategic business process that aligns various commercial functions and activities to achieve business objectives. We help consult and facilitate the process to help businesses optimize their resources, reduce costs, improve customer satisfaction, and achieve their business goals through effective collaboration and coordination across various functions.
Strategy and Brand Development
Partners in Executional Excellence
Strategy and Brand Development
A strong brand can help a company to establish trust with its customers and create long-term relationships that drive repeat business and word-of-mouth referrals. With a laser-focused approach on the consumer, we specialize in consulting and identifying the consumer needs and values to inform brand activations and product assortments.
Partners in Executional Excellence
Partners in Executional Excellence
Partners in Executional Excellence
We work with businesses to help make their brands and consumer packaged goods available for sale to consumers. Whether its research and development, innovation, distribution, media planning or experiential events, we have a network of partners to enable new ideas and technologies to be translated into real-world solutions that can benefit society and drive economic growth.
What is a Fractional CMO and what are the benefits?
A fractional CMO is an executive marketer who works with businesses for a fixed amount of time. In other words, they dedicate a fraction of the time that a regular CMO would spend on the company, and they receive a fraction of the pay. They are a great way to quickly get the benefits of having a marketing expert working on your business without paying the high cost of hiring a full-time CMO.
Our Approach
We consider ourselves to be an extension of your team, which is why we want to better understand you and your needs at the forefront. We're fact-finders and aim to connect data-points that are later turned into insights and strategies. Together, we build and implement a plan, evaluate the results, and adjust as needed.
Why Dime?
Dime combines the experience and best practices from Fortune 500 companies with the hustle and grit of start-ups. With Commercial experience in verticals spanning across Consumer Packaged Goods (CPG), hospitality services and regulated industries, Dime's approach to commercializing ideas can fit any business.