Privacy Policy

Dime Strategy Privacy Policy

Last updated: September 10, 2025

Dime Strategy (“Dime,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect, how we use it, and the choices you have. It applies to our website, lead forms, advertising (including LinkedIn Lead Gen Forms and the LinkedIn Insight Tag), email communications, and any services that link to this Policy.

If you do not agree with this Policy, please do not use our services.

1. Who we are and how to contact us

Data Controller: Dime Strategy
Address: Toronto, Ontario, Canada]
Email: brad@dimestrategy.com

If you are in the EEA, UK, or Switzerland and require a representative or DPO contact, email us and we will provide the appropriate contact details.

2. Information we collect

We collect information in three ways.

a) You provide it to us

• Contact and business details: name, work email, phone, company, title, company size
• Form responses: your stated priorities and timelines
• Communications: emails, messages, and meeting notes
• Billing and contracting info if you become a client

b) Collected automatically

• Device and usage data: IP address, browser type, device identifiers, pages viewed, referring URLs, time on site
• Cookies, pixels, and similar tech: includes the LinkedIn Insight Tag for analytics  and advertising

c) From partners and public sources

• CRM and scheduling tools you connect with us
• Public business profiles and directories
• Ad platforms that help us measure campaign performance

We do not intentionally collect sensitive personal information.

3. How we use your information

• Respond to inquiries and provide requested materials
• Qualify leads, schedule meetings, and deliver proposals
• Perform and improve our services and website
• Personalize content and measure marketing performance
• Run retargeting and reach similar professional audiences
• Maintain security, prevent fraud, and meet legal obligations

CASL compliance: We send commercial electronic messages only with consent as required by Canadian law and always include an unsubscribe option.

Legal bases where required (GDPR)

• Contract: to provide services or respond to your requests
• Legitimate interests: to market responsibly, secure our services, and improve them
• Consent: where you opt in, such as for newsletters or certain cookies
• Legal obligations: recordkeeping, tax, and compliance

4. Cookies and advertising technology

We use cookies and similar technologies for functionality, analytics, and advertising. This includes the LinkedIn Insight Tag, which helps us measure campaign performance and show relevant ads. You can manage cookies through your browser settings or a site cookie banner when available. You can also adjust LinkedIn ad settings in your LinkedIn account.

Industry opt-out tools are available at:

• Digital Advertising Alliance: https://optout.aboutads.info
• Network Advertising Initiative: https://optout.networkadvertising.org

5. When we share information

We do not sell personal information. We share limited data with:

• Service providers that support our website, analytics, CRM, scheduling, file storage, finance, and communications
• Advertising platforms to measure and improve campaigns
• Professional advisors such as lawyers and accountants
• Authorities when required by law or to protect rights and safety
• Business transfers in connection with a merger, sale, or reorganization

These parties may process data on our behalf subject to contracts and appropriate safeguards.

6. Data retention

We keep personal information only as long as needed for the purposes described in this Policy.

• Marketing leads: up to 24 months after last interaction, unless you opt out sooner
• Client and contract records: as required for tax and legal obligations
• Cookies: per their individual lifespans or your preferences

We will delete or de-identify data once it is no longer required.

7. Your rights and choices

Your rights depend on where you live. Subject to limits under applicable law, you may request to:

• Access, correct, or delete your personal information
• Object to or restrict certain processing
• Withdraw consent at any time
• Opt out of marketing emails by using the unsubscribe link or contacting us
• Manage cookies in your browser or through our cookie banner when offered

California residents (CCPA/CPRA):

• We do not “sell” personal information for money. We may “share” personal      information for cross-context behavioral advertising. You can opt out of such sharing by contacting us and adjusting your cookie preferences.
• You may request access, correction, or deletion of your data. You will not be discriminated against for exercising your rights.

EEA/UK/Switzerland:

• You may have the right to lodge a complaint with your local supervisory      authority.

To exercise any rights, email brad@dimestrategy.com. We may need to verify your identity to process your request.

8. International transfers

We are based in Canada and may process information in Canada, the United States, and other countries. Where required, we use appropriate safeguards such as standard contractual clauses.

9. Security

We use reasonable administrative, technical, and physical safeguards to protect personal information. No method of transmission or storage is fully secure, so we cannot guarantee absolute security.

10. Children’s privacy

Our services are intended for business users. We do not knowingly collect personal information from individuals under 16.

11. Third-party links

Our site and communications may link to third-party websites. Their privacy practices are governed by their own policies.

12. Changes to this Policy

We may update this Policy from time to time. The “Last updated” date shows when the latest changes took effect. Significant changes will be posted on our website.

13. How to contact us

For questions or requests about this Policy or your information, contact:
Email: brad@dimestrategy.com